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+--- Thread: What Do Companies Spend Their Advertising Spend on Amazon? (/showthread.php?tid=109402)
What Do Companies Spend Their Advertising Spend on Amazon? - rabbihasan21 - 12-01-2022
Amazon may have been just an online bookstore at first. Later it became a giant of electronic commerce. Later, it became a direct seller of its own products, drawing on the vast amount of consumer data it had. And now it has established itself as an increasingly attractive ad space for businesses of all types and sizes.Brands are spending more and more money on advertising on Amazon. The latest financial data of the company prove it.The "other" division, in which Amazon fits its advertising business, has grown by 44% in the last quarter. Amazon thus closed the quarter with revenues of 3.6 billion dollars in that area, millions that come mainly from advertisements. In the subsequent investor conference, they already made it clear that they are working to make the advertising even more relevant.
The data from their results helps shape El Salvador Phone Number List where the advertising market is going on Amazon, but so do independent analyst studies on that question. The last of them, the Inuit Amazon Ads Benchmark Report Q3 2019 , has analyzed the spending patterns but also the behavior of advertisers on the platform. Based on data from US advertisers (the commerce giant's most mature market for online advertising), they have established what brands are increasingly spending their advertising budgets on on Amazon.
From the outset, yes, the study already makes it clear that Amazon is becoming a stronger player in the advertising market and that it competes in a more direct way with Facebook and Google for the dollars of advertisers.Therefore, it is not just that they spend more money on ads in the ecommerce giant but also do it with certain objectives in mind. Thus, the main objective of brands when it comes to Amazon is to make consumers buy.
RE: What Do Companies Spend Their Advertising Spend on Amazon? - webejamen - 13-02-2022
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RE: What Do Companies Spend Their Advertising Spend on Amazon? - xandrene - 23-12-2023
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RE: What Do Companies Spend Their Advertising Spend on Amazon? - xandrene - 12-06-2024
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RE: What Do Companies Spend Their Advertising Spend on Amazon? - xandrene - 16-01-2025
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