Personal Website Playbook

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Personal Website Playbook
Published 10/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.10 GB | Duration: 3h 7m
How to set your personal website up for success
What you'll learn[/center]


Why having a personal website opens you up to opportunities from all angles
How to choose the best tools to assemble your personal website
How to structure your pages to increase conversions
The style and layout strategies that get your content seen
Which pages to include and what to show on them
How to gain trust through your personal website that gets you work
How to position your personal website to gain an audience that will buy from you
Why messaging raises personal brand awareness and how to create yours for your website
How to write convincingly to encourage people to get in touch with you
How to craft offers that present value effectively to get leads and make sales
Tactics to drive relevant traffic to your personal website
Methods to monetise your personal website from different sources simultaneously
How to test your personal website's performance and improve it over time
Requirements
No programming experience needed.
Description
If you work or spend a lot of time online, you need your own website.It's your modern-day CV and gateway to a pipeline of opportunity:Leads for work that come to youRevenue across multiple income streamsValuable opportunities from interesting peopleYour personal website should be the centrepiece of your marketing strategy.Do you want to know how to create a good one?Let me show you the playbook.I've been using my personal website to generate interest in my services for years.My website has provided fuel for my freelance career since 2009.It's been tweaked, modified, tested, added to and removed from in this time.Leaving me with 100s of valuable lessons learned in what makes personal websites successful.The biggest lesson learned of all?When your personal website is good, you need less traffic than you think.And because your personal website is good, you can increase results by driving more traffic at any time.The first step is creating a good personal website.And that's what this course is all about.Across 12 video modules you'll learn:Why having a personal website opens you up to opportunities from all anglesHow to choose the best tools to assemble your personal websiteHow to structure your pages to increase conversionsThe style and layout strategies that get your content seenWhich pages to include and what to show on themHow to gain trust through your personal website that gets you workHow to position your personal website to gain an audiencethat will buy from youWhy messaging raises personal brand awareness and how to create yours for your websiteHow to write convincingly to encourage people to get in touch with youHow to craft offers that present value effectively to get leads and make salesThe tactics I use to drive relevant traffic to my personal websiteMethods to monetise your personal website from different sources simultaneouslyHow to test your personal website's performance and improve it over time
Overview
Section 1: Personal Website Playbook
Lecture 1 Getting Started
Lecture 2 Choosing A Platform
Lecture 3 Layout and Style
Lecture 4 Content
Lecture 5 Trust Signals
Lecture 6 Taking Your Position
Lecture 7 Messaging and Copy
Lecture 8 Crafting Offers
Lecture 9 Traffic Tactics
Lecture 10 Revenue Streams
Lecture 11 Iterative Improvement
Lecture 12 Inspiration
Freelancers,Consultants,Creators,People looking to build a personal brand,Anyone who works online

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